What is an SEO Marketing Campaign?

When you begin doing digital marketing and touch upon search engine optimization (SEO), you quickly come across mentions of doing SEO campaigns. If you work for an agency sometimes your SEO efforts are classified as a campaign. When you look at what is considered a campaign in other areas of marketing and compare it to the actions related to SEO, there seems to be a distinct difference. 

A Simple SEO Strategy for Small Businesses

Whether you are launching a brand new website or redesigning an existing website, as a small business, you have a certain expectation of results from your investment. In some cases, the small business website was created because you were told by friends, colleagues, and bloggers all businesses need a website. You may not be quite … Continue reading A Simple SEO Strategy for Small Businesses

One Simple Way to Use Google Webmasters’ Search Query Data

Originally published on my personal blog August 4, 2014. I worked on a website generating leads across the country and when I go into Google Webmaster tools and check out search queries, I have over 4,000 keyword phrases to dig through. In general I don't find this to be too much of an issue, but … Continue reading One Simple Way to Use Google Webmasters’ Search Query Data