Each summer I go to the Renaissance Faire in Bristol, Wisconsin. Yes, I’m one of those people, luckily this particular tale does not end in a sword fight in defense of my honor. Instead it is a story about a subtle bit of marketing done by one of the entertainers at the fair that I’ve applied to some of my social media marketing efforts.
When you begin doing digital marketing and touch upon search engine optimization (SEO), you quickly come across mentions of doing SEO campaigns. If you work for an agency sometimes your SEO efforts are classified as a campaign. When you look at what is considered a campaign in other areas of marketing and compare it to the actions related to SEO, there seems to be a distinct difference.
Each year seems to come with some unique challenges for SEO and 2020 is no different. Here are 5 SEO challenges businesses are facing in 2020.
Complex projects require project management, and Trello remains the best free project management app available.
The purpose of a blog has shifted since the beginning of the web. Once it was a convenient way of telling site visitors about what was new on the site. It truly was a web log, like a captain's log of a ship, telling the reader what changed on the site on different dates. Some … Continue reading SEO Tips for Bloggers
Bloggers make mistakes. Beginner bloggers, experienced bloggers, and all bloggers in-between make mistakes. I have not come to this conclusion due to hours upon hours of research. Instead, I've come to this conclusion from the plethora of blog posts that have been written about the 'common blogging mistakes'.
Whether you are launching a brand new website or redesigning an existing website, as a small business, you have a certain expectation of results from your investment. In some cases, the small business website was created because you were told by friends, colleagues, and bloggers all businesses need a website. You may not be quite … Continue reading A Simple SEO Strategy for Small Businesses
As a good digital marketer, I spend a lot of time reading about trends and new services available. For SEO it has always been about mobile and voice search. On Reddit there was a discussion about when voice search will truly take over traditional search. My view is voice search will dominate the moment it … Continue reading 2019 Digital Marketing Trends and Predictions
Originally published on my personal blog August 4, 2014. I worked on a website generating leads across the country and when I go into Google Webmaster tools and check out search queries, I have over 4,000 keyword phrases to dig through. In general I don't find this to be too much of an issue, but … Continue reading One Simple Way to Use Google Webmasters’ Search Query Data