12 Ways You Can Improve Your Site Without Hiring an SEO Specialist

Whether your website is new or been around for awhile, it needs SEO (search engine optimization). Looking for an SEO to work on your website can be a challenge, just wading through all the different types of SEO is a bit nightmarish. Then you have to look at the service offerings and attempt to decipher … Continue reading 12 Ways You Can Improve Your Site Without Hiring an SEO Specialist

Setting Up Your Store Online: Your First Steps in Ecommerce

COVID-19, like any natural disaster, caused a major disruption to small businesses. These businesses forced them to close up shop and wait out the quarantine period. For some retailers, the spring of 2020 has been a time of dabbling with selling goods online. With reports of COVID-19 resurging in the fall, now is the time … Continue reading Setting Up Your Store Online: Your First Steps in Ecommerce

3 Content Creation Strategies: Respond, Reuse, Recycle

Originally published in 2013, I've updated this blog post to reflect new information and remove outdated references.  We’ve set aside time to plan out the content we are going to use to market our business and the blank page stymies us.  We’ve diligently read the blogs, newsletters, and trade press associated with our industry and … Continue reading 3 Content Creation Strategies: Respond, Reuse, Recycle

What is an SEO Marketing Campaign?

When you begin doing digital marketing and touch upon search engine optimization (SEO), you quickly come across mentions of doing SEO campaigns. If you work for an agency sometimes your SEO efforts are classified as a campaign. When you look at what is considered a campaign in other areas of marketing and compare it to the actions related to SEO, there seems to be a distinct difference. 

A Simple SEO Strategy for Small Businesses

Whether you are launching a brand new website or redesigning an existing website, as a small business, you have a certain expectation of results from your investment. In some cases, the small business website was created because you were told by friends, colleagues, and bloggers all businesses need a website. You may not be quite … Continue reading A Simple SEO Strategy for Small Businesses