How Much Does SEO Cost for a Small Business?
Everyone wishes there was a simple answer to this complicated question. Small business owners want to be able to buy SEO like they buy a POS system. At the end of the day, there is a cost, it is a known cost. You pay it and it is done. You’ve added the SEO module to…
Can You Trust Those Digital Marketing Statistics?
The original intent of this blog post was to provide a One Stop Shop for all those digital marketing statistics you find in case studies and sales pages. I wanted to create an encyclopedia for myself that went beyond “here is a statistic” but included the original source of the statistic if possible. The initial…
Where Do I Start My SEO Strategy?
Before digging into the essence of SEO strategy, I want to take a step back and have a very brief discussion of the difference between strategy and tactics. I will often use these words interchangeably as do so many others out there. Strategy does not mean the same thing as tactics and in order to…
12 Ways You Can Improve Your Site Without Hiring an SEO Specialist
Whether your website is new or been around for awhile, it needs SEO (search engine optimization). Looking for an SEO to work on your website can be a challenge, just wading through all the different types of SEO is a bit nightmarish. Then you have to look at the service offerings and attempt to decipher…
Setting Up Your Store Online: Your First Steps in Ecommerce
COVID-19, like any natural disaster, caused a major disruption to small businesses. These businesses forced them to close up shop and wait out the quarantine period. For some retailers, the spring of 2020 has been a time of dabbling with selling goods online. With reports of COVID-19 resurging in the fall, now is the time…
3 Content Creation Strategies: Respond, Reuse, Recycle
Originally published in 2013, I’ve updated this blog post to reflect new information and remove outdated references. We’ve set aside time to plan out the content we are going to use to market our business and the blank page stymies us. We’ve diligently read the blogs, newsletters, and trade press associated with our industry and…
What is an SEO Marketing Campaign?
When you begin doing digital marketing and touch upon search engine optimization (SEO), you quickly come across mentions of doing SEO campaigns. If you work for an agency sometimes your SEO efforts are classified as a campaign. When you look at what is considered a campaign in other areas of marketing and compare it to…
The SEO Challenges Businesses Face in 2020
Each year seems to come with some unique challenges for SEO and 2020 is no different. Here are 5 SEO challenges businesses are facing in 2020.
Trello Remains the Best Free Project Management App for Me
Complex projects require project management, and Trello remains the best free project management app available.