Social media marketing

Make Others Feel Special

The One Secret to Great Social Media Marketing

This blog post was originally published in 2015 on my personal blog it has been updated slightly for relevance.

Each summer I go to the Renaissance Faire in Bristol, Wisconsin. Yes, I’m one of those people, luckily this particular tale does not end in a sword fight in defense of my honor. Instead it is a story about a subtle bit of marketing done by one of the entertainers at the fair that I’ve applied to some of my social media marketing efforts.

The entertainer, a very talented and nimble man who goes by the name Moonie the Magnificent, barely speaks during his show of tightrope walking, juggling, and antics. During his performance, he communicates mostly through whistles and pantomime. I’ve seen his show dozens of times and it barely changes. The predictability of it is part of what makes it so fun to watch and see how others who are seeing the performance for the first time react.

The subtle bit of marketing I want to discuss occurs at the end of the show. Moonie the Magnificent comes out into the audience with his hat so those who appreciated the show can show their appreciation by dropping a dollar or two into his hat.

As I’ve mentioned, I’ve seen Moonie the Magnificent perform dozens of times (okay probably a few dozen times, but who’s counting?) and each time I have a dollar or two ready to drop into his hat. Each time I walk up and give him the money, Moonie the Magnificent says in a very soft voice, “You were the best one.”

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