When you begin doing digital marketing and touch upon search engine optimization (SEO), you quickly come across mentions of doing SEO campaigns. If you work for an agency sometimes your SEO efforts are classified as a campaign. When you look at what is considered a campaign in other areas of marketing and compare it to the actions related to SEO, there seems to be a distinct difference.
Marketing campaigns usually are about targeting a specific market segment with messaging and visuals to either improve sales, improve brand recognition, or improve reputation. This is not a definitive guide on marketing campaigns but I wanted to provide a few examples that hopefully you will recognize.