FIELD NOTES

Digital marketing

  • Can You Trust Those Digital Marketing Statistics?

    The original intent of this blog post was to provide a One Stop Shop for all those digital marketing statistics you find in case studies and sales pages. I wanted to create an encyclopedia for myself that went beyond “here is a statistic” but included the original source of the statistic if possible. The initial…

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  • 12 Ways You Can Improve Your Site Without Hiring an SEO Specialist

    Whether your website is new or been around for awhile, it needs SEO (search engine optimization). Looking for an SEO to work on your website can be a challenge, just wading through all the different types of SEO is a bit nightmarish. Then you have to look at the service offerings and attempt to decipher…

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  • What is an SEO Marketing Campaign?

    When you begin doing digital marketing and touch upon search engine optimization (SEO), you quickly come across mentions of doing SEO campaigns. If you work for an agency sometimes your SEO efforts are classified as a campaign. When you look at what is considered a campaign in other areas of marketing and compare it to…

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