Originally published in 2013, I’ve updated this blog post to reflect new information and remove outdated references.
We’ve set aside time to plan out the content we are going to use to market our business and the blank page stymies us. We’ve diligently read the blogs, newsletters, and trade press associated with our industry and we still don’t have any idea what to write. I’ve spent more than my fair share of time staring at blank pages hoping to fill the void with brilliant words. Hoping rarely leads to a written blog post.
I’ve learned with experience and guidance from others a set of content creation strategies to overcome the blank page doldrums. I’ve reformulated these strategies into three broad topics so I could use a title I thought was clever.