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content creation strategies

3 Content Creation Strategies: Respond, Reuse, Recycle

Originally published in 2013, I’ve updated this blog post to reflect new information and remove outdated references.

We’ve set aside time to plan out the content we are going to use to market our business and the blank page stymies us. We’ve diligently read the blogs, newsletters, and trade press associated with our industry and we still don’t have any idea what to write. I’ve spent more than my fair share of time staring at blank pages hoping to fill the void with brilliant words. Hoping rarely leads to a written blog post.

I’ve learned with experience and guidance from others a set of content creation strategies to overcome the blank page doldrums. I’ve reformulated these strategies into three broad topics so I could use a title I thought was clever.

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SEO for Bloggers

SEO Tips for Bloggers

The purpose of a blog has shifted since the beginning of the web. Once it was a convenient way of telling site visitors about what was new on the site. It truly was a web log, like a captain’s log of a ship, telling the reader what changed on the site on different dates. Some of these blogs were detailed, identifying subtle changes in text, and some were broad just telling the reader if any new significant content was added to the site. These blogs changed and started to include personal notes. Then, the blog became the content.

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