The original intent of this blog post was to provide a One Stop Shop for all those digital marketing statistics you find in case studies… Read More »Can You Trust Those Digital Marketing Statistics?
Originally published in 2013, I’ve updated this blog post to reflect new information and remove outdated references.
We’ve set aside time to plan out the content we are going to use to market our business and the blank page stymies us. We’ve diligently read the blogs, newsletters, and trade press associated with our industry and we still don’t have any idea what to write. I’ve spent more than my fair share of time staring at blank pages hoping to fill the void with brilliant words. Hoping rarely leads to a written blog post.
I’ve learned with experience and guidance from others a set of content creation strategies to overcome the blank page doldrums. I’ve reformulated these strategies into three broad topics so I could use a title I thought was clever.
The purpose of a blog has shifted since the beginning of the web. Once it was a convenient way of telling site visitors about what was new on the site. It truly was a web log, like a captain’s log of a ship, telling the reader what changed on the site on different dates. Some of these blogs were detailed, identifying subtle changes in text, and some were broad just telling the reader if any new significant content was added to the site. These blogs changed and started to include personal notes. Then, the blog became the content.Read More »SEO Tips for Bloggers
Bloggers make mistakes. Beginner bloggers, experienced bloggers, and all bloggers in-between make mistakes. I have not come to this conclusion due to hours upon hours of research. Instead, I’ve come to this conclusion from the plethora of blog posts that have been written about the ‘common blogging mistakes’.Read More »31 Common Blogging Mistakes The Experts Say You are Making