Everyone wishes there was a simple answer to this complicated question. Small business owners want to be able to buy SEO like they buy a POS system. At the end of the day, there is a cost, it is a known cost. You pay it and it is done. You’ve added the SEO module to you website and now you no longer have to thing about it. Sadly, that is not the case.Read More »How Much Does SEO Cost for a Small Business?
Where Do I Start My SEO Strategy?
Before digging into the essence of SEO strategy, I want to take a step back and have a very brief discussion of the difference between strategy and tactics. I will often use these words interchangeably as do so many others out there. Strategy does not mean the same thing as tactics and in order to make sure we are on the same page, I want to do a quick summary of each.
Whether your website is new or been around for awhile, it needs SEO (search engine optimization). Looking for an SEO to work on your website can be a challenge, just wading through all the different types of SEO is a bit nightmarish.
Then you have to look at the service offerings and attempt to decipher if they are appropriate for your website and if they will give you the types of results you need for your business.
Before you hire someone, here are twelve actions you can take on your own to improve your site. These actions do not require a lot of technical knowledge. At the very least, you will need to be able to access the backend of you website to complete all of these tasks.
Every year search engine optimization (SEO) faces unique challenges. Challenges in how the search engines crawl, parse, and index sites. Challenges in how competition engages in SEO. Challenges in the resources necessary to produce results in organic search. And the ultimate challenge in calculating whether the return on investment of those resources is worth it. SEO in 2020 will face its own set of unique challenges. We are looking into these challenges and determining the best ways to face them in 2020.
While every industry has some unique SEO challenges, they share many of the same challenge. Any business reliant on organic search to reach new customers faces these challenges.
The five challenges discussed in this blog post are:
- Lack of Data
- Increased Competition in Organic Search
- Creating Quality Data
- SERP Landscape Changes
- The Unknown
The purpose of a blog has shifted since the beginning of the web. Once it was a convenient way of telling site visitors about what was new on the site. It truly was a web log, like a captain’s log of a ship, telling the reader what changed on the site on different dates. Some of these blogs were detailed, identifying subtle changes in text, and some were broad just telling the reader if any new significant content was added to the site. These blogs changed and started to include personal notes. Then, the blog became the content.Read More »SEO Tips for Bloggers
Whether you are launching a brand new website or redesigning an existing website, as a small business, you have a certain expectation of results from your investment. In some cases, the small business website was created because you were told by friends, colleagues, and bloggers all businesses need a website. You may not be quite sure why, other than no one uses the phone book anymore.Read More »A Simple SEO Strategy for Small Businesses