Whether your website is new or been around for awhile, it needs SEO (search engine optimization). Looking for an SEO to work on your website can be a challenge, just wading through all the different types of SEO is a bit nightmarish.
Then you have to look at the service offerings and attempt to decipher if they are appropriate for your website and if they will give you the types of results you need for your business.
Before you hire someone, here are twelve actions you can take on your own to improve your site. These actions do not require a lot of technical knowledge. At the very least, you will need to be able to access the backend of you website to complete all of these tasks.