This is a running record of news and articles about digital marketing and SEO.
Keeping up-to-date with the latest news about SEO and digital marketing is a vital aspect of providing SEO service. This is an evolving industry and we work at the whim of the platforms on which our websites appear. Below are current curated news articles and blog posts relevant to the ever-changing world of SEO and digital marketing.
SEO and PPC are different, if that wasn’t obvious, but they both share the same purpose: bringing relevant visitors to a website.
Will this new video series from Google help educate and clarify how websites can best work with the search engine to get fair treatment in organic search or will it only further confuse and obfuscate?
A very simplistic breakdown of what an SEO business should do to be successful. Most of this advice is very basic and not actionable.
Technical SEO has always been a key part of proper optimization, but it lacks the ‘fun’ of content and the ‘thrill’ of link building.
For anyone relying on search for business, this is an important change in how search is being looked at by Google. It isn’t about a singular search anymore. What starts off as a “how to save money on my heating” query can result in “how to clean my furnace” to “furnace repair and maintenance near me”.
A collection of data showing that small businesses are still investing in efforts that while not always directly related to SEO, are efforts that have been known to assist in websites being found in organic search.
A simple 4 step plan that encompasses several major digital marketing concepts.
This is about immediacy. SEO campaigns take time. PPC can gain immediate access to leads and sales but at a cost.
PODCAST: The latest episode of The Social Zoom Factor is offing insights into how to strategize for a changing marketplace.